CRED - The Fairtrade Jeweller

At CRED we believe in making beautiful jewellery that has ethical integrity. We are set apart by our commitment to fair trade, our pioneering spirit and the production of exciting, quality designs.

CRED Jewellery’s quest for socially and environmental gold began 10 years ago and it is remarkable to think that we have developed from importing grams of gold into a dismissive market, to importing kilograms of gold to industry acclaim.

For CRED jewellery Fairtrade means more than simply knowing the origin of our gold, paying a fair price and premium. It is about developing long-term relationships that enable the mining communities to develop independently. It is about doing the right thing and enabling people to lift themselves out of poverty.It is this deeper commitment; connection to miners and integrity of our story that underpins CRED Jewellery and sets us apart as the most trusted Fairtrade and Fairmined jewellery brand.

Read about the realities of the fair trade jewellery industry and the ethics by which we operate.

Ethical Pioneers

CRED have been pioneers in ethical jewellery since 1996. We were founder members of the Alliance for Responsible Mining. CRED was been instrumental in the introduction of the Fairtrade Fairmined mark for gold in early 2011. We were the first European retailer to sell independently certified Fairtrade Fairmined gold, and the first high street boutique to exclusively sell ethical jewellery. In 2003 we produced the world's first truly ethical wedding rings: wedding bands made from gold from a traceable source that was certified as environmentally and socially responsible. They remain our bestsellers.

Read the CRED story...

Design & quality
We believe that beautiful jewellery and ethical integrity are intertwined. We have an inhouse design team and also collaborate with renowned designers and up-and coming talent to constantly offer fresh and exciting pieces...

Each piece of CRED jewellery is made from metal which is fully traceable, and all precious stones have a certificate of origin. From simple Fairtrade wedding rings to our design collections we have personally seen the background of the producers so can give you the story that accompanies it. If there is anything you want to know, please contact us.

Spreading the love
As we want to see Fairtrade jewellery become widely available, CRED use the partnerships and knowledge we have developed over years to supply numerous designers across the UK and Europe with Fairtrade Fairmined gold, so they too can create beautiful designs with ethical integrity.

Read about CRED sources

“When I started CRED Jewellery in 1996 my desire was to create a jewellery company that had the principles of Fair Trade at its very heart, as well as satisfying my personal desire for beauty and wonder. These two simple ideas are intrinsically bound together, because beauty at its most intense is a reflection of the wonder in nature. Jewellery is the finest symbol of this when it is sourced with social and environmental integrity, capturing, creating and conveying this genius.

“It has been an amazing journey that has taken me to some of the remotest regions of our world, met some of the most extraordinary people and witnessed some of the best and the worst practices in mining. Human and indigenous rights, environmental justice and human creativity are at the heart of our Fairtrade Fairmined company."

Greg Valerio, Founder and Fair Trade Campaigner