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From Colombian
Rainforests to the Canadian Arctic, from Nepalese Mountains to Tanzanian Savannahs, we explore the
world in our search for natural materials to craft into Cred Jewellery.
But we also see man-made exploitation, abuse of human rights and
reckless destruction of natural resources. Such horrors are totally
unacceptable to us, so we are motivated to change this reality.
At
Cred, we create jewellery with a conscience. Our desire for beauty is
equalled by our demand for ethics.
Making
an Impact
As
jewellers, we aim to make an impact. Our rings are designed to make
an impression.
As
caring people, we seek to minimise our negative impact over the
environment. We’re working to make sure that the mining of the
metal and gems for our beautiful jewellery respects strict social and
environmental principles. Restoring and reforesting mined land.
Avoiding use of toxic chemicals that pollute rivers. Protecting
marine life and eco-systems.
Our
concern for the environment is matched by our emphasis on human
rights. We aim to improve the social standards of workers in the
mining industry. We work to end unsafe practices such as exposure to
chemicals that can cause brain damage. We reject child labour and the
loss of indigenous people’s land rights.
Naturally
we support the Kimberley process, the certification system
guaranteeing diamonds are conflict-free. Unfortunately, the Kimberley
process doesn’t certify environmental and social standards. So we
are working on that as well.
No
compromise
Our
ethical principles are as important to us as
our determination to design and make beautiful, contemporary
jewellery. You
need never compromise on design or quality. Just as organic silk
feels smooth, our ethical jewellery looks wonderful.
So
it should. Our fair trade wedding
rings are designed by our master jeweller. Our contemporary platinum,
gold and silver engagement
rings are elegantly and meticulously crafted. Our bespoke
jewellery matches the personal style – from quiet to quirky – of
the wearer.
Although
we live by a rigid set of standards, we never let our ethics get in
the way of the aesthetics. We have style as well as scruples. We love
jewellery. We love beauty.
Our
long-term aim
Although
we’re ambitious for 'Cred Jewellery: the business', our real concern
is 'Cred Jewellery: the ethos'. We’re looking forward to the day
when it is culturally unacceptable to buy a piece of jewellery that
is not independently certified as socially and environmentally
responsible.
Until
then, we’ll carry on our campaign. We’ll continue to source
precious metal that meets the strict standards of the Association
for Responsible Mining (ARM). Where
we cannot find materials that are independently certified we pledge
to work to plug this gap in the market.
And
we’ll continue to pass a proportion of our profits to the Cred
Foundation, our sister organisation.
The charitable foundation pursues justice for the poor and concern
for the environment by directly funding international humanitarian
projects.
In
parallel with these aims, we’ll pursue our other passion. The
creation of beautiful, stylish, exciting, elegant jewellery.
This
is our journey, a journey towards a purity and perfection that
reflects the beauty of our world in the jewellery that we wear. We
trust you will join us on the journey.
Visit The Cred Foundation our sister organisation.
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